The client for this project is a fictional brewery located on Smith Street in the Fitzroy-Collingwood area. Smith and Co Brewing has been operating since 2017 and has steadily been building a clientele of dedicated beer and cider drinkers, primarily between the ages of
20-27.

The collateral for this brief take the form of a revitalised logo for Smith and Co Brewing, packaging for the cider range,  and multiple advertising communications promoting the drinks.

This project was featured on Swinburne University’s GradX Instagram page in 2022, and can be viewed here.