404 Pieces is a handmade jewellery business based in Melbourne.

This project for 404 Pieces involved re-imagining the existing logo which then formed the foundation of a new visual identity - spanning across digital and physical outcomes.

A hand-drawn logo was developed and adapted to create four colour-way variations and social media icons. This logo was then applied to thank you cards and business cards, both featuring distressed type and organic flourishes to communicate the hand-made nature of 404 Pieces jewellery.

You can follow 404 Pieces on social media @404pieces.